What is a keyword tool?

A keyword tool is a piece of software that helps identify relevant keywords to use in website content and search engine optimization (SEO). It does this by providing lists of widely-searched terms and suggest other related words and phrases for use in your content.

Keyword tools can be used to discover existing or new keywords with high search volume, investigate the competition for those terms, find long-tail keyphrases, track rankings and performance, assess keyword trends, and more. They can also provide additional metrics such as keyword difficulty scores helping you determine which keywords have the highest potential. All of these factors are important for optimizing your website for search engines.

One popular keyword tool is Google AdWords Keyword Planner which allows you to view monthly search volume data on specific keywords. Using this information along with other metrics such as competition levels, estimated bid prices, and more, allows you to better target terms relevant to your website so that when they are searched they generate organic traffic.

Using keyword tools can also help you optimize your webpages by researching related keywords relevant to the subject matter of a page. For instance, if you're writing an article about widgets, you may want to research what kind of buying-related terms people are searching in relation to widgets. Doing so not only helps boost page ranking but also supplies you with valuable insight into what buyers are looking for in regard to the product or service you offer on the page.

There are both free and paid versions of keyword tools available online depending on the type of analysis required by users. Free options are often limited in number compared to their paid counterparts but generally provide enough helpful information for site owners to optimize their sites properly for SEO purposes. Paid versions usually come with access to larger databases offering more detailed analysis results as well as additional features such as backlink analytics or keyword recommendation tool .